What is the Metaverse? 2024 Edition
Dear Innovators,
Welcome to the latest edition of the “Innovators” newsletter—your guide to the world of #VR, #AR, and Metaverse technologies for business. This newsletter summarizes the live programs I host, where I share proven methods for executing innovative projects alongside visionaries from leading corporations. The theme of this episode is “What is the #Metaverse?”
My name is Andrzej Horoch. I am the co-owner of ConnectedRealities.eu and the author of the book “Kierunek Metaverse”. My passion and profession involve creating and implementing breakthrough VR, AR, and Metaverse technologies in large companies.
What is the Metaverse?
(You can find the podcast link at the end of this text)
Although Zuckerberg did a lot to raise awareness about the availability of VR/AR glasses when announcing the Metaverse, he also inadvertently associated it more with games and frivolous, colorful avatars than with practical solutions for business. We saw these avatars doing things together, looking more like emoticons than real people, and moving through spaces resembling coloring books. On top of that, no one could really explain where the Metaverse was or how to access it. Sceptics and “innovation experts” quickly picked up on this atmosphere and declared the end of the Metaverse, yet tech giants, for some reason, are not slowing down—they are pouring millions more into investments in virtual technologies. Why???
Moreover, more companies are entering the game, including Apple with their Vision Pro. The collective efforts of the XR industry (a term we use to describe VR + AR technologies) are overcoming new steps in the digital evolution, where the boundaries between what is real and what is digital are simply blurring. We now have more and more equipment on the market to interact with digital applications and internet content in a way that more closely resembles discovering the real world with all our senses, rather than scrolling through websites on our smartphones. Businesses are utilizing VR technologies, and we are finally seeing more and more tangible success in the industry, especially in training, marketing, commerce, and education. The advantages of VR are numerous, as are the use cases, such as employee development paths within organizations. The better we understand the technology at the heart of the Metaverse vision, the more we’ll see that the Metaverse is simply a consequence of the evolution of our needs, innovations, and our digital evolution as a society.
But it’s best to listen for yourself. 25 minutes of a relaxed conversation about innovation in business :)—and if you haven’t tried VR yet, you must test it!
Hey! I’m glad you’re interested in VR/AR and Metaverse in business. Thank you for your attention, and I invite you to the next episode of Innovators. We encourage you to listen to the full podcast episodes on our LinkedIn and YouTube channels to explore VR/AR and Metaverse in business in more detail.
Help us spread knowledge about virtual technologies and recommend our podcast and newsletter!
What else is worth knowing?
- You can purchase my book “Kierunek Metaverse”, available in stores like Empik. You can choose from a printed version, audiobook, or e-book. I greatly enjoy the reviews I receive from you.
- Here you can sign up for tests of our VR solutions tailored to the specific needs of the companies you work for. We can send you VR glasses or meet in person for an inspirational session. I highly recommend it!
- On September 7th, I will be a speaker at TEDxLublin, held at the Old Theater in Lublin. Wish me luck, and if you’re in the area, you’re welcome to join. More information is available on Facebook.
- You can also invite me to conduct an inspiring workshop on VR/AR/Metaverse technologies, innovation implementation, and employee engagement in change. Write to me on LinkedIn.
- Let’s get to know each other better. Listen to my dynamic interview on RMF FM, where I talk about the secrets of effective innovation work, explain what the Metaverse is, and how new technologies work.