Applications of Virtual Reality in Business - A Quick Guide.
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Applications of Virtual Reality in Business – A Quick Guide.

Dear Innovators,
Welcome to the latest edition of the “Innovators” newsletter – your guide to the world of #VR, #AR, #AI, and Metaverse technologies for business. This newsletter summarizes the live sessions I host, where I share proven methods for executing innovative projects alongside visionaries from leading corporations. The topic of this episode is: “Virtual Reality – Applications in Business.”

My name is Andrzej Horoch, co-owner of ConnectedRealities.eu and author of the book “Direction Metaverse (PL).” My passion and profession is the creation and implementation of groundbreaking technologies like #VR, #AR, #AI, and the Metaverse in large companies.

In the latest podcast episode, I had the opportunity to present the applications of virtual reality (VR) in business and discuss its tangible benefits in the following areas:

  • How VR technology gives companies a competitive edge and an overview of the latest VR headsets.
  • Common uses of VR in training and HR strategies.
  • Frequent applications of VR in marketing and sales.


I focused on practical examples from various industries, based on experiences and projects implemented by my company. Here’s a quick overview of what you can expect from this 25-minute episode packed with 100% useful content:

  • VR as a business tool: VR offers tangible benefits by providing immersive experiences, whether for employee development or product presentations. With VR, we can engage users’ senses, creating multi-dimensional experiences that accelerate learning processes and improve work efficiency. If you need performance reports, feel free to reach out to me, and I’ll be happy to share them.
  • VR in training and onboarding: Employees can absorb knowledge faster through VR, accelerating onboarding and job preparation. Virtual scenarios are more effective than traditional methods, enabling better knowledge retention, personalization, and engagement. It’s especially useful for practical work exercises and quickly grasping complex topics like company operations. If you need specific use cases for VR projects in large companies, let me know – I’ll send you a presentation.
  • VR in marketing and sales: VR allows companies to create interactive product presentations, significantly shortening the sales process and making the offer easier to understand. VR also enhances marketing efforts by delivering engaging experiences at trade shows and events. If you want to captivate consumers and take them into the three-dimensional world of your brand, where anything is possible, VR is the answer! If you’d like to learn how Polish companies are using VR/AR in these areas, reach out, and I’ll send you a video showing how these applications work.

Of course, I invite you to listen to the full episode, where I delve into VR applications and share real-life examples from my professional experience. The podcast is available in Polish on YouTube and LinkedIn.

YouTube player

What else is worth knowing?

  • You can purchase my book “Kierunek Metaverse”, available in stores like Empik. You can choose from a printed version, audiobook, or e-book. I greatly enjoy the reviews I receive from you.
  • Here you can sign up for tests of our VR solutions tailored to the specific needs of the companies you work for. We can send you VR glasses or meet in person for an inspirational session. I highly recommend it!
  • You can also invite me to conduct an inspiring workshop on new VR/AR technologies, Metaverse, innovation implementation and promotion, as well as engaging employees in change. Feel free to message me on LinkedIn.
  • You can also invite me to conduct an inspiring workshop on VR/AR/Metaverse technologies, innovation implementation, and employee engagement in change. Write to me on LinkedIn.
  • Let’s get to know each other better. Listen to my dynamic interview on RMF FM, where I talk about the secrets of effective innovation work, explain what the Metaverse is, and how new technologies work.