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The Metaverse represents a revolutionary stage in digital transformation, offering society new, inspiring possibilities for interaction, communication, and experiences. It is estimated that the Polish Metaverse market could be worth between 5 and 10 billion euros by 2035, according to calculations by Meta. Its annual growth could even reach nearly 40 percent, making Metaverse technology one of the most promising and profitable areas. Therefore, every company and enterprise should have its own Metaverse strategy to fully capitalize on this opportunity. However, it is important to understand that it involves much more than just technology. It marks a new era of digital society, where the boundaries between reality and virtuality are becoming increasingly fluid. At the heart of the Metaverse lie critical, cooperative technologies: VR, AR, and AI. Discover the limitless possibilities of Metaverse technologies through our ‘Innovators’ podcast series, insightful articles, and exclusive interviews with pioneers.
Virtual Reality (VR) – A computer technology that uses virtual reality to create a simulated environment that can be explored in 360 degrees. It allows users to be present in a digitally mapped space of the real world or experience conditions that would be impossible in the real world. But this can’t be described with words. You need to see it for yourself. It will be love at first sight. Remember to always use the latest models of wearable technology.
Augmented Reality (AR) – A technology that overlays digital information, such as text, images, or animations, on the user’s view of the real world, thereby improving or “augmenting” reality. But this can’t be described with words. You need to see it for yourself. It will be love at first sight. Remember to always use the latest models of wearable technology.
Note that the term “Extended Reality (XR)” is increasingly used as a general term referring to all technologies, i.e., VR and AR, which enrich with a digital layer or simulate reality. Currently, wearable technologies can seamlessly switch between VR and AR technologies.
Apple, by differentiating itself in the wearable technology market with the APPLE VISION PRO, has introduced its own terminology, steering clear of common terms like VR, AR, or Metaverse. Instead, they have adopted the term “Spatial Computing,” which encompasses the use of all these technologies. Thus, it can be said that Spatial Computing is their alternative to the term Extended Reality (XR). Additionally, it suggests that Apple is emphasizing that wearable technologies also aim to free us from traditional computers, laptops, and smartphones.